Meet the Coaches
Robert Issac
Owner and Project Coordinator
With nearly 20 years in the industry, Robert Isaac is more than just a plumber. He is
a leader, an educator, and a strategist dedicated to redefining excellence in the
trades. A proud father of two, Rob brings the same level of dedication, precision,
and integrity to his work that he brings to his family. Rob’s extensive knowledge
makes him an authority in designing and executing systems that do more than
meet industry standards. His expertise in hydronic heating design helps ensure
every system is optimized for performance, efficiency, and longevity. Beyond
technical skills, Rob is a high-level communicator and project manager who
understands the realities of working with builders, designers, and homeowners. He
is passionate about quality, transparency, accountability, and educating
homeowners while helping raise the standard of the trade.
Kevin Zhang
Owner and Sales Strategist
Kevin Zheng is a sales professional with more than 20 years of experience across
hospitality, service, sales, and entrepreneurship. In the tech sector, Kevin works
with global sales and marketing teams to refine their outreach, strengthen
customer journeys, and sharpen how they communicate value. His work centers on
turning complex products into clear, compelling stories that drive adoption and
long-term engagement. Before moving into tech, Kevin spent six years in biotech
sales, supporting researchers and commercial teams through high-impact
purchasing decisions. He earned recognition for simplifying technical challenges
and consistently exceeding sales targets. Through Canary Trade Crafting, Kevin
brings this blend of hands-on sales experience and customer-retention expertise to
tradesmen who want to build stronger businesses rooted in trust, clear
communication, and steady follow-through.
What We Do
- Business Consulting: Sales process, operations, customer communication, accountability, and practical systems design.
- Custom Course Design: Training built around your business so employees develop broader commercial and professional skills.
- Workforce Upskilling: Create well-rounded employees who contribute beyond technical execution alone.
