Canary Trade Craft – See Problems Early

Our Process

Meet the Coaches

Robert Issac

Owner and Project Coordinator

With nearly 20 years in the industry, Robert Isaac is more than just a plumber. He is
a leader, an educator, and a strategist dedicated to redefining excellence in the
trades. A proud father of two, Rob brings the same level of dedication, precision,
and integrity to his work that he brings to his family. Rob’s extensive knowledge
makes him an authority in designing and executing systems that do more than
meet industry standards. His expertise in hydronic heating design helps ensure
every system is optimized for performance, efficiency, and longevity. Beyond
technical skills, Rob is a high-level communicator and project manager who
understands the realities of working with builders, designers, and homeowners. He
is passionate about quality, transparency, accountability, and educating
homeowners while helping raise the standard of the trade.

Kevin Zhang

Owner and Sales Strategist

Kevin Zheng is a sales professional with more than 20 years of experience across
hospitality, service, sales, and entrepreneurship. In the tech sector, Kevin works
with global sales and marketing teams to refine their outreach, strengthen
customer journeys, and sharpen how they communicate value. His work centers on
turning complex products into clear, compelling stories that drive adoption and
long-term engagement. Before moving into tech, Kevin spent six years in biotech
sales, supporting researchers and commercial teams through high-impact
purchasing decisions. He earned recognition for simplifying technical challenges
and consistently exceeding sales targets. Through Canary Trade Crafting, Kevin
brings this blend of hands-on sales experience and customer-retention expertise to
tradesmen who want to build stronger businesses rooted in trust, clear
communication, and steady follow-through.

What We Do

Canary Trade Crafting helps trades businesses build stronger, more resilient companies through practical consulting and targeted workforce development. We work with owners to tighten up the business side of the operation so growth becomes more predictable, teams become more accountable, and the company is easier to scale. Our consulting focuses on the areas that often determine whether a trade business stays stuck or moves forward: sales process, customer communication, service consistency, internal systems, team structure, and day-to-day operational discipline. We help owners identify friction points, set priorities, and build processes that support long-term performance instead of short-term patchwork. In addition to consulting, we design custom training courses for trades businesses that want to upskill their employees and create more well-rounded team members. These courses are built around the realities of the business and can cover sales, communication, client experience, professionalism, and the broader skills employees need to contribute beyond their core trade function. The goal is simple: help owners create stronger businesses and stronger people inside those businesses.
  • Business Consulting: Sales process, operations, customer communication, accountability, and practical systems design.
  • Custom Course Design: Training built around your business so employees develop broader commercial and professional skills.
  • Workforce Upskilling: Create well-rounded employees who contribute beyond technical execution alone.